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Cadillac Jack Announces Participation in Latin American Gaming Fair (ELA) in May 2009

Mexico City, MX and Duluth, GA, September 23, 2008 — Cadillac Jack, a leading supplier of products and technology for the global gaming market, announced today its participation in the Latin American Gaming Fair (ELA) to be held May 14-15, 2009 in Mexico City.

“The ELA show provides a suitable stage for Cadillac Jack to showcase our comprehensive portfolio of games and systems which have been developed specifically for the Mexican gaming market,” noted Ronnie Ferreira, General Manager of Cadillac Jack Mexico. “We have already proven ourselves to be a leading supplier to most of the Mexican operators with 6,000 gaming machines installed throughout the country. I am confident that the attendees at ELA will be excited to see how our new technologies reflect Cadillac Jack’s continued commitment to the Mexican gaming market.”

Cadillac Jack’s games have consistently proven to be favorites with the players in Mexico. Cadillac Cash™, the only Wide Area Progressive (WAP) in the country, has awarded nearly $7 million pesos in cash to four lucky winners. So Hot™, Cadillac Jack’s game theme which entertains players with exciting Free Spin bonuses, has already become the best performing video reel game in Mexico. Cadillac Jack will launch a new series of video reel games based on the So Hot platform in the fourth quarter of 2008. Cadillac Jack will also introduce its Mobile POS system and enhanced Player Tracking System, enabling comprehensive administration and business intelligence tools. These products, along with subsequent releases of player tracking, Wide Area Progressive themes, and new video and Latin bingo games will be featured during the ELA show in May 2009.

“We are positive the products we demonstrate at ELA 2009 will set a precedent for a new generation of gaming technology in Mexico,” said Mr. Ferreira. “It is important for us to form strong partnerships with our gaming customers in order to provide innovative products and excellent customer service to the players and to allow our partners to optimize their operations.”

Cadillac Jack is a leading supplier of products and technology for the global gaming market. Recognized as a pioneer of server-based gaming, Cadillac Jack provides games and systems to the Class II, Class III, and Charitable gaming markets in the US, the rapidly growing Mexican market, and other select international jurisdictions. The company designs, manufactures, and markets a comprehensive range of products that include server-based and standalone video and mechanical reel slots, wide area progressives, Latin-style bingo games, and slot management systems. In addition to its North America headquarters, Cadillac Jack maintains international sales and service locations throughout Mexico. For more information about Cadillac Jack, please visit www.cadillacjack.com.


For Further Information:
Cadillac Jack
Gina Lanphear
Director of Marketing
678.694.9186
gina.lanphear@cadillacjack.com

Cadillac Jack Mexico
Cynthia Fragoso Fesh
Strategic Marketing Director
+52 55.5250.5450
cynthia.fragoso@cadillacjack.com


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